Total Package

To survive in the business world, the question that always arises is what makes you stand out from your competition. As with all industries, the needs and demands of our clients have shifted with time, altering the way we conduct business.

From the beginning, we have been defined as the innovative destination management company, and in the golden days of business, it was all about the presentation and the appearance of what we had to offer. Our chance to demonstrate our creativity and capabilities came in a perfectly packaged proposal that would hopefully leave a lasting impression on the client. The unique packaging only attests to the customized proposal inside. This is how they will remember The Meeting Manager; this is what distinguishes us from the rest.

Over time, things have changed where the lead time is less and the clients’ demand for immediate response is greater. Of course, with the ever growing popularity of conducting business via the internet, the change in presentation and packaging is now creatively shown electronically vs. hard copies.

Just the other week, our sales team prepared a proposal that matched the theme of the client’s program. Carefully wrapped in pink polo shirts and packed in a travel suitcase, the proposal was delivered to the hands of the client. There was something about the excitement and sense of pride and accomplishment exuding from our staff that made me nostalgic about the good ‘ol days. It was like returning to the roots of our business, and watching the staff admire the suitcase as their final product was sent off for delivery makes it all worthwhile.

So although much of our business ways have changed, it also comes full circle. Sometimes now, returning to the basics of how things use to be might be the one thing that makes you stand above the rest.